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It is not only an ad and PR work, it is an integrated effort
towards total quality.
It has to be managed by a leader and it has to be susta-
inable.
It is a new tool and leverage to be utilized in the compe-
tition with other cities on the way to a wealthier environ-
ment.
It utilizes all assets and dynamism in the city including
physical and social ones needed for strategic branding
process. It combines the efforts, resources and objectives
of all partners and stake holders.
It produces a synergy by combining historical assets with
contemporary investments that increases the wealth
in the city and will make it more attractive for foreign
investors.
It is a goal oriented process management system. Each
stages of it have to be evaluated step by step and
necessary corrections should be made. Lastly, there is a