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Konya Exports October 2014
48
S
erving in the patent and brand registration fields for
30 years, Kemal Yamankaradeniz, Chairman of the
board, Destek Patent points out that characters in
films, animations and TV serials have also be protected as
a brand. By quoting from Global 150 Licensing Firms Study
published by License Global, he said that sales of retail
products having famous characters of film, animation
and TV serials has reached to about 230 billion dollars in
2012.
The leading company in this field, Disney has realized 39.3
billion dollars of product sales. Disney consumer produ-
cts division sells Disney characters, Mickey Mouse, Cars,
Marvel Comics, Spider man, Iron man, Hulk and Captain
America, Star Wars, etc.
Kemal Yamankaradeniz points out that Turkish producers
in film and TV businesses can also sell the rights of charac-
ters they built in their products, because they have now a
wide range of international audience. He said, “The cha-
racters in these works and the products and accessories
they use have an important economic value. So, these
assets have to be protected legally and they should be
patented like brands. TV serials produced in Turkey is
exported to 54 countries and produce an income more
than 150 million dollars. Video producers can increase
their earnings from additional by-products. They have to
think about possibilities to sell related artistic goods and
materials in target countries. They also be careful enough
to protect their rights, values and brands legally.”
Sales of licensed products
is over 230 bn. globally
Characters should be protected like brands
Kemal Yamankaradeniz, Chairman of the board, Destek Patent